Paid Search: Optimizing Your Enrollment Marketing Efforts
As many digital advertising experts know, paid search strategies are integral to the digital marketing process. This is the case for many reasons, including the fact that keyword strategies can...
View ArticleHigher Ed Marketing – Standing Out in a Crowd
The higher education world is more competitive today than it ever has been. If you want to attract the best & brightest, it’s important to put together an engaging, comprehensive marketing...
View ArticlePromoting Your Online Programs. You Offer Them – Now What?
It wasn’t too long ago that online & distance learning was stigmatized. There was a certain illegitimacy attached to any degree that was not earned by a student in the traditional sense –...
View ArticleDeclining Enrollments – Bucking the Trend
Until recently, a college education all but guaranteed a golden ticket to the middle class. While there are still those that extol the virtues of college, the stark reality is that colleges have...
View ArticleFor Meets Non – the Merging of the Profit Sectors
For-profit schools have traditionally been at the cutting edge of online and distance learning. They are often a popular option for adult students who needed convenience and flexibility in order to...
View ArticleEmail Marketing: A Perspective for Higher Education
The internet and digital communication impact virtually every facet of modern living. Groceries can be ordered from and delivered to the comfort of home; friends, family members, and even strangers...
View ArticleSEO Considerations for Higher Education Institutions in 2019
With 2018 drawing to a close, proactive business professionals, marketing experts, and everyday individuals are, in a multitude of ways, starting to anticipate what 2019 will bring. For the marketing...
View ArticlePPC for Higher Ed Institutions – Pros vs Cons
In today’s highly competitive professional landscape, businesses, organizations, and educational institutions have more marketing tools — more ways to reach potential customers, members, and students...
View ArticleMeasuring the Success of your Student Acquisition Campaigns
For higher education institutions, digital marketing is an integral tool that, if effectively utilized, can raise awareness of a college’s features and amenities, attract qualified applicants, and...
View ArticleLeveraging the Power of Facebook
Since being opened to the public way back in 2006, Facebook has turned into a titan of the information age.According to BrandWatch, Facebook currently counts over 2.320 billion users, thus putting it...
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